IDV's New Store at PLATFORM
Spring is an exciting time for us here at Ilan Dei Venice. Not only our we debuting a new collection of outdoor furniture called California Gold, but we're also opening a new store in Culver City. After 5 years at our flagship store on Abbott Kinney we're getting ready to expand! On June 9th we'll open a new store at the brand new project PLATFORM.
Our relationship with the PLATFORM crew started with a chance meeting at IDV Abbott Kinney. We had a mutual appreciation for well designed outdoor spaces and so they approached us about using our furniture and planters in their cutting-edge space. From there we knew our new store and our new collection had found a home.
PLATFORM is an innovative shopping space located on Washinton Blvd, right at the base of the Culver City Expo line station (speaking of...we can't wait to take that train all the way from downtown to Santa Monica!). They've brought together a collection of inventive retailers, restaurants and start ups of which we're so thrilled to be a part. We'll be in good company with the likes of Linda Farrow, Blue Bottle Coffee, Van Leeuwen Ice Cream just to name a few.
At the IDV PLATFORM opening we'll debut the new line, California Gold. We've got a new sofa, loveseat, and sectional for you along with a number of new planters, a side table, and a limited edition bronze chair. The line was inspired by the bright sun reflecting off of bronze and how this poignantly relates to the feeling of being outside in Southern California. The store as a whole will, of course, focus on Urban Outdoor Living. Along with our furniture and planters we'll have a curated selection of soft goods (pillows and blankets), bags, mobiles, and of course an array of air plants and succulents.
We hope to see you there soon!